Fast food & viral marketing

Fast food outlets are increasingly turning to 'viral marketing' to promote their brand. Recently Long John Silver's unveiled shrimpbuddy.com, a website featuring a film about a guy with a best friend who is a 6 foot tall shrimp. Hardee's has spicyparis.com with extended videos of their infamous Paris Hilton burger ad. We wrote about Wendy's viral 'squares' last week. And the viral site that started it all (at least for fast food) was Burger King's Subservient Chicken.