In a big victory for Dr. Pepper (and Dr. Pepper drinkers like myself), McDonald's has reached an agreement with the Dallas-based Dr. Pepper Snapple Group to make Dr. Pepper available at all of McDonald's 14,000 US locations. DP is currently available at about 8,500 McDonald's.In a slight blow to #1 soft drink company Coca-Cola, Dr. Pepper will replace Coke's Pibb Xtra.
McDonald's is expanding its fountain and bottled drinks to complement McCafe espresso-based drinks available in about 70 percent of its U.S. stores.
McDonald's operators will have a choice to add Diet Dr Pepper, now featured at 3,500 stores, as Dr Pepper Snapple tries to increase its third-place share of the Coke-dominated U.S. fountain drink market.
Dr. Pepper now has 100 percent availability at 25 of the top
Dr. Pepper has even set up a website to help McDonald's franchise operators market their new beverage offering.
"Dr. Pepper now has 100 percent availability at 25 of the top 20 fast food chains."
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Good catch, thanks!
ReplyDeleteI've fixed it.
That '20' should have been a '30.' Makes a bit more sense that way!
Great article!!!! Thanks
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