KFC Expands Value Menu

KFC has expanded their Value Menu. For the first time it will include some of their new Grilled Chicken.

The new Value Menu items fall into 3 value price categories, $1.99, $1.49, and 99¢.

The $1.99 items include:

• Kentucky Grilled Value Box – choice of either a Kentucky Grilled drumstick or thigh with Potato Wedges
  
• Snack Boxes:
• Popcorn Chicken with Potato Wedges,
• Three Hot Wings with Potato Wedges,
  
• Snack Size Bowl, or
  
• Honey BBQ Sandwich

For $1.49:

• Little Bucket Parfait
  
• Side Salad or KFC Toasted Wrap

And 5 items for 99¢

• Mini Melt – pulled chicken doused in Honey BBQ Sauce and mixed with a 3-cheese blend, wrapped in a fresh tortilla and grill-pressed
  
• Brownie Bites – 3 pack
  
• KFC Snacker Sandwiches
  
• Two Biscuits
  
• Two Apple Turnovers

KFC Mystery Meat Photos

An interesting photo has been added to our (Fast Food News') Flickr group, Frightening Fast Food.

According to Flickr member, jtolber, it is a photo of 'something' in a thigh piece he purchased at a KFC in Marshfield, Missouri...



jtolber writes:

"The store manager tried to tell me that it was nothing and was quick to grab it from my hands and throw it away. Offered me a free piece to replace it ... yeah, right ... last time I'll ever step foot in KFC ever again. Even tried to contact their corporate office to file a complaint and never get a response."

Frankly, I can look at it any longer to try and figure out what it might be because I'm starting to feel sick, but you go ahead and try. He has many more photos of whatever it is in his photo set on Flickr.

Any ideas?

Where's the Beef? At KFC Apparently!

KFC is off to a bad start with their new Grilled Chicken.

Apparently they use BEEF products in the marinade for their grilled chicken.

Specifically, as stated on page 14 of KFC's ingredient statement [pdf]: "Chicken Marinated with...Beef Powder, Rendered Beef Fat."

El Pollo Loco is going all out to let everyone know about this. They've had an ongoing feud with KFC over whose grilled chicken is better... claiming, in fact, that KFC's grilled chicken isn't even really grilled.

Here's the commercial they've created and will be airing in California to let everyone know what's in KFC's grilled chicken marinade:

The LA Times has picked up the story and spoken with KFC for their reaction.

El Pollo Loco Takes KFC to Task

While KFC is falling all over itself to try and save face after offering a coupon and then refusing to honor it (offering a rain check instead), El Pollo Loco is taking KFC to task and looking like a much more professional and on-the-ball organization than KFC.

First of all, El Pollo Loco noticed an interesting exclusion on the original KFC free grilled chicken meal coupon that stood out to me when I saw it, too. The coupon read, "Offer valid from 5/509 to 5/19/09, not valid on Mother's Day 5/10/09." (see the coupon here)Sure, KFC was hoping to not get swamped with free meal requests on one of their big days, Mother's Day. But, really, this was a missed opportunity for good will: A free meal for Mother! El Pollo Loco latched onto this error and ran with it in this video:

They also criticize KFC for copying their free grilled chicken promotion. But now that KFC has gone back on their free meal coupon offer, El Pollo Loco really has something to highlight, a huge failure on their competitors part. I'm sure we'll be seeing a new video from El Pollo Loco about this in mere hours.

But while we're talking about El Pollo Loco and KFC, here's another video highlighting their "Taste the Fire Challenge" taste test and some calls they allegedly received from KFC and YUM! Brands corporate offices:

A fast food chicken battle is clearly underway!

KFC Revokes Coupons, Issues Rain Checks

KFC has officially canceled, voided and revoked the coupons they originally issued on their web site (and talked about on the Oprah show).

As we wrote about yesterday, some KFC fast food restaurants had been declining to redeem the free grilled chicken meal coupons promoted by Oprah on her show Tuesday.

They are now issuing 'rain checks' to those who jump through a few hoops.  If you downloaded the coupon, you can print it out and take it to your local KFC, they, in turn, will give you a form that you'll have to fill out and mail to KFC.  KFC says that they will then send you another coupon for a free grilled chicken meal (and a free Pepsi) that can be redeemed during certain dates listed on the coupon.

Their goal here, of course, is to try and spread out the dates during which people will be coming in to the restaurants for free meals.

I'm sorry, but a company as large as YUM! Brands (KFC's parent company) should be grown up enough to know what kinds of promotions their restaurants can handle and have the marketing smarts to be able to predict the kind of response they're going to get.

This is a shameful business failure on the part of KFC/YUM! Brands.

Oprah has changed the message on her KFC Coupon page to reflect the new 'rain check' policy.

Below is a video of KFC's President, Roger Eaton, apoligizing and explain the rain check system (the text of his statement is also below).  (By the way, what is an Australian South African doing running a company called Kentucky Fried Chicken!!  Listen to the video.)

Rain Check Policy from KFC
We are so sorry, but due to the overwhelming response to our FREE Kentucky Grilled Chicken meal coupon, we can no longer redeem the free coupon at this time. But we will honor our commitment to giving you a free Kentucky Grilled Chicken meal. Please visit a participating KFC restaurant for a rain check form. Complete the form, attach your original coupon, and give it to the KFC restaurant manager or postmark per the form's instructions, by May 19, 2009, and we'll send you a rain check for your free Kentucky Grilled Chicken meal at a later date, plus a free Pepsi with our compliments. Your participating KFC restaurant will provide you with the form you need. Please note that the redemption periods of the rain checks will vary. All other terms and conditions of the original free Kentucky Grilled Chicken coupon will apply. Thank you for your understanding,

Roger Eaton
KFC President

Problems with KFC/Oprah Coupon

UPDATE: KFC has now officially decided to NOT redeem the coupons discussed below. They have issued a statement which I've written about and you can view:
KFC Revokes Coupons, Issues Rain Checks

After Oprah talked about KFC's new grilled chicken on her show on Tuesday (5/5/09), a coupon was made available online for printing.  The coupon (shown below) was for a "Free 2 pc Kentucky Grilled Chicken meal:  2 pcs grilled chicken (manager's choice), two individual sides and a biscuit."

The trouble is that some KFC fast food restaurants are reportedly refusing to accept the coupon.  The reports vary and we've linked to many of the stories and blog posts below.  Apparently some manager's have said the promotion is over for the day, created separate lines for those with coupons, claimed to have run out of menu items, and said that coupons with barcode numbers ending in "1234" are not valid (evidently ALL the coupon barcodes end in "1234"!!!).  Others have reported that they had no problem at all redeeming their coupon.

Here's what the coupon looks like:

Oprah now has this page on her site with information on who to call if your coupon is not accepted at KFC.

Her site states:  "All the PDF coupons downloaded from Oprah.com on the evening of May 5 have the same bar code" and instructs you to call 1-800-CALL-KFC if your coupon is not accepted and a "KFC Customer Service representative will assist you and also take the information about your experience and follow up with the restaurant."

additional stories from:
Associated Press
Jay Hancock's Blog
Black Voices / Black Spin Blog
Gothamist
New York Magazine
Entertainment Weekly

Fast Food at Guantanamo Bay

From Wikipedia:

In 1986, Guantanamo became host to Cuba's first and only McDonald's restaurant, as well as a Subway. These fast food restaurants are on base, and not accessible to Cubans. It has been reported that prisoners cooperating with interrogations have been rewarded with Happy Meals from the McDonald's located on the mainside of the base.

In 2004, Guantanamo opened a combined KFC & A&W restaurants at the bowling alley and a Pizza Hut Express at the Windjammer Restaurant. There is also a Taco Bell, and an ice cream shop that sells Starbucks coffee. All the restaurants on the installation are franchises owned and operated by the Department of the Navy. All proceeds from these restaurants are used to support morale, welfare and recreation (MWR) activities for service personnel and their families.

KFC Secret Recipe Publicity Stunt

KFC is making a big deal about moving Col. Sander's original, hand-written, top-secret "Original Recipe" to a new, more secure location. Clearly a way to get their name (their new name, KFC, not the original name, Kentucky Fried Chicken, since their afraid of the word 'fried' now) into the news cycle this week.

And I'm buying into it by writing about it!

KFC recently applied the recipe to their new chicken strips, so I'm sure that's what the publicity is for.

The recipe is being moved for the first time in 68 years.

The recipe and vials containing the herbs and spices used in the recipe will be locked in a briefcase that is handcuffed to a security expert who will board an armored car that will have a police escort to the new location.

Supposedly, only two company executives at any time have access to the recipe. The company doesn't release their name or title, and it uses multiple suppliers who produce and blend the ingredients but know only a part of the entire contents.

more here.

Update: It's pretty silly, but we'll tell you about it anyway. As part of this publicity, KFC now has a website where you can store your secrets. Yup, that's all it does. You type something in and it disappears. Whew!

UPDATE #2: The stunt is complete, the move as been made. You can watch the official AP news coverage of the event here. Better than the real news I guess, banks failing, prices rising, Obama v. McCain, Biden v. Palin, oh yeah, and a couple wars!

"KFC" Opens in Kabul, Afghanistan

There are now 2 "KFC" restaurants in Kabul, Afghanistan.  But in this case, KFC doesn't stand for Kentucky Fried Chicken, it stands for Kabul Fried Chicken.

Instead of being a licensed franchisee for Yum! Brands (like KFC restaurants elsewhere throughout the world), this one is owned by an Afghan who has returned to his war-ravaged homeland from the US to bring some American style fast food to his countrymen.

K(abul)FC owner Mirwais Abdurrahimzai offers 11 different pizzas, 16 kinds of pizza, burgers and, of course, fried chicken. It even looks a lot like a traditional KFC.

More from the VOA:

Yum!'s From Hunger to Hope

Yum! Brands has teamed up with the Friends of the World Food Program for World Hunger Relief Week.

Called "World Hunger Relief Week," the program supports the United Nations World Food Programme, the frontline agency in the fight against global hunger. During October 14-20, 35,000 company and franchised restaurants located in 112 countries will be participating in some way, including KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W All-American Food.

The campaign, which will run from October 14th through October 20th, will increase awareness about hunger, engage volunteers, and raise critically needed funds to help WFP serve the world's areas of greatest need.

"This unprecedented and innovative campaign brings together the public and private sector to address one of the most pressing issues of our time: the world's hunger crisis," said Friends of WFP President and CEO Karen Sendelback. "Hunger is a global concern and an issue that faces each of us no matter where we live and work. Through World Hunger Relief Week, we can all make a difference to stop world hunger."

There's more information and you can donate at the "From Hunger to Hope" web site that Yum! Brands has set up.

Sure, Yum! is using a global tragedy to promote their fast food chains, but it is an important concern that needs awareness.

UPDATE: KFC announced one way their participating today:

The KFC "Honks for Hunger Relief" Tour begins on the East Coast on Oct. 11. The KFC Colonel will be driving cross-country to raise money for World Hunger Relief Week.

Each time the Colonel encounters a motorist who signals support for hunger relief with a honk of the horn, he will add a buck to the KFC bucket. Every honk means another dollar donated by KFC. The Colonel hopes to raise tens of thousands of dollars during his road trip.

Also, the From Hunger to Hope blog pointed out in comments to this blog entry that "we're not trying to promote our food in any way with this effort." I'm glad Yum! is doing something to promote awareness about hunger, but I still fail to see how The Colonel driving cross country with signs and a car plastered with KFC logos isn't promoting their food, too.

KFC's American Idol stunt

It was only a couple months ago that KFC pulled a publicity stunt by announcing they had asked the Pope to bless their new fish sandwich.

Now they're trying to create buzz again by offering American Idol contestant Sanjaya Malakar a free lifetime supply of (pretty disgusting) KFC Famous Bowls if he dons a bowl hairdo.

KFC President Gregg Dedrick wrote to Sanjaya: “If you don a bowl hairdo during one of your next nationally televised performances, KFC will grant you a free lifetime supply of KFC Famous Bowls. We’re sure America will be as ‘bowled-over’ by your take on this classic look as they are by our KFC Famous Bowls.”

Good grief!

from TV Envy

Rats invade NYC KFC/Taco Bell

Rats have invaded a KFC/Taco Bell combo restaurant in Greenwich Village, New York City and it's the talk of the town. Local news stations have shot video of a virtual horde of rats running around the restaurant.

The restaurant has been cited in the past for rodent problems.

I can't really do the video justice with a description, so, if you've got a strong stomach, watch the video.

UPDATE: The restaurant has been closed until the rat problem, and any other health code violations, are solved (see 2nd video below).

Watch the rats (Fox 5 New York):

Watch Yum! Brands' response (parent company of Taco Bell & KFC):

KFC asks Pope to bless their fish

For the first time KFC is going to serve fish. The KFC Fish Snacker is "An Alaskan Pollock fish filet breaded and fried to golden perfection, then topped with tangy tartar sauce and served on a warm sesame seed bun.

Just in time for Lent, KFC says the new sandwich "is ideal for American Catholics who want to observe Lenten season traditions while still leading their busy, modern lifestyles."

"People can enjoy the flavor of the new Fish Snacker any day of the week, but we believe it will be especially popular on Fridays," said James O'Reilly, Chief Marketing Officer for KFC.

In a PR move to promote the new fish sandwich, KFC has concocted a publicity stunt that at least borders on sacrilegious: they've officially asked the Pope (yes, the one in Rome with the big hat) to bless their new sandwich.

According to KFC's press release: "The company has asked the Pope himself for his blessing, with KFC President Gregg Dedrick sending a personal letter to the Vatican... The company has turned to Pope Benedict XVI, beseeching him to bestow his Papal blessing for this innovative new menu item."

It is unlikely they will hear back from Pope Benedict unless the Catholic Church somehow doesn't realize when they're being used for cheap publicity.

The KFC Fish Snacker has 280 calories, 7 grams of fat, 1.5 grams saturated fat, 0 grams trans fat, 25 mg cholesterol, 520 mg sodium, 42 grams carbohydrates, 1 gram fiber, 5 grams sugars, and 13 grams of protein.

Update: Check out this fake interview with the Pope about KFC at The Ointment.

KFC wants the Colonel on a stamp

KFC has asked the US Postal Service to put their founder, Colonel Sanders, on a postage stamp and they want you to sign their petition.

"The Colonel's entrepreneurial spirit and hospitable nature made him an American legend," said James O'Reilly, interim Chief Marketing Officer for KFC. "We believe that a postage stamp in his honor would be a fitting tribute to his memory."

It would also be a marketing coup! Putting the face of the man whose likeness serves as the KFC logo would have a priceless advertising value. It's not the same as putting Ray Kroc on a stamp (not that I think that is a good idea either) because although Kroc founded McDonald's his face wasn't used as their logo. Putting the Colonel on a stamp would be more like putting Ronald McDonald on a stamp.

It is also rather ironic that KFC now wants Sanders on a stamp since in 1975 they sued him for libel for calling KFC's gravy "sludge" and their mashed potatoes "wallpaper paste." (Sanders had sold Kentucky Fried Chicken in 1964.) The lawsuit was unsuccessful and now, 30 years later, they want to honor him with a stamp instead! Glad they could forgive and forget for the greater (advertising and marketing) good.

Another fun fast food t-shirt

Another fun fast food t-shirt from my favorite t-shirt shop, Threadlesss. Fast Supper was the last one.

This one is called Dad? and pokes a little fun at the Colonel and KFC.

Big and little chicken in front of KFC's Colonel Sander's logo with the eye's blocked out (like in a TV interview with a suspect) and the big chicken says to the little chicken: "So he killed your dad?"

I just think it's kinda funny, but the freaks in the PETA cult... they'll LOVE it!!

You can see (and buy) the t-shirt here.

New KFC Snacker and promo

KFC introduced a new 'Snacker' sandwich this month along with another 'hidden message' TV ad.

The new sandwich is the KFC Ultimate Cheese Snacker. It "features KFC's signature, 100 percent chicken breast strip, covered in a blend of cheddar and Swiss cheeses, topped with crisp lettuce and served on a warm sesame seed bun."

The Cheese Snacker has 280 calories, 11 g fat, 2.5 g saturated fat, 2 g trans fat, 25 mg cholesterol, 290 mg sodium, 32 g carbs, 1 g fiber, 5 g sugars, and 15 g protein. There's that trans fat again. Get with the program KFC and eliminate that trans fat (like Wendy's did).

If you don't feel like taping TV ads just so you can watch them in slow-motion frame by frame to find a hidden message, I'll just tell you what it is: "traffic jam". That's what you'll need to enter on KFC's Cheese Snacker page before October 7 in order to enter the sweepstakes and possibly get a coupon in the mail.

There's no guarantee you'll get a coupon. Here's the message you get after you enter your name, mailing address, e-mail address and date of birth: "If you are among the 1,000 eligible participants a day, you will receive a $1 gift check (via US Mail) worth $1.00 redeemable toward the purchase of products at participating KFC restaurants"

KFC's Moms Matter! PR move

KFC has formed an 'advisory board' called "Moms Matter!" to help promote a family friendly image for KFC.

The Advisory Board will meet in person bi-annually, hold quarterly conference calls and host monthly dinner meetings in their hometowns to "gain information and advise KFC on everything from trends that affect families to new product ideas."

"Moms have relied on our popular, meal-building menu items for years and now we're turning to them for ideas on how KFC can be even more helpful with managing their busy lifestyles," says Scott Bergren, executive vice president of marketing for KFC.

You would suspect that the first suggestion any mom that cares about her family would make is that KFC reduce or eliminate the high levels of trans fats in their menu items. But even if they do, I doubt it will be mentioned in the meetings' public reports!

via The Slug

"The Fast Supper" t-shirt for fast foodies

Threadless, an online t-shirt shop, has reissued a great t-shirt from their collection called "The Fast Supper." It depicts 6 characters from the world of fast food advertising sitting at a table in a setting reminiscent of da Vinci's The Last Supper.

The fast food apostles as they appear on the shirt are (from left to right): Arby's, Little Caesar's Pizza, Wendy's, Burger King, KFC and McDonald's.

Of course I bought one of these! I also liked and bought a t-shirt entitled Fossil Fuels.

Alderman calls out CEOs over trans fat

The Chicago alderman, Edward Burke, who has called for a city-wide ban on trans fat, has now called for the CEOs of the major fast food chains to appear before the City Council and answer for their use of trans fat.

He specifically ask for Jim Skinner of McDonald's, John W. Chidsey of Burger King Corp. and David C. Novak of Yum Brands Inc., the parent company of Pizza Hut, Taco Bell and Kentucky Fried Chicken to come and explain "why they continue to use an unhealthy process when they know full well that they're putting their customers at risk."

Burke was particularly critical of McDonald's for promising to eliminate trans fat over 4 years ago and still having made little progress to date.

He praised Wendy's, though, for doing just that and invited Wendy's interim CEO, Kerrii Anderson, to address the council on just "how easy it was to make the change." [via nwitimes.com]

KFC under fire from Taoists

KFC is underfire for a TV ad depicting an old Taoist surrounded by his apprentices excitedly holding a chicken burger and claiming it as a masterpiece.

The ad mimics a scene from The Seven Swords, a film that depicts historical events and is highly regarded among the Chinese community.

Asia News reports: "Yin Cheng'an, a leading Taoist in the Beijing Baiyun Taoist Temple, said that the old Taoist Fu Qingzhu in the fiction Seven Swords is a real historical figure, and that it is ridiculous to have Fu recommend chicken burgers because he and most Taoists are vegetarian and the faith dictates killing animals is wrong." [via Slashfood]