Tuesday, April 19, 2005

KFC's new image

KFC plans to become something that might seem contrary to its Kentucky-fried DNA: hip.

(KFC President Gregg Dedrick at a revamped store in Louisville.)

Make that hip with a decidedly Southern accent. Or, in the words of Gregg Dedrick, KFC's relatively new president who is eager to fix the feathers on his much-maligned bird: "old-school cool."

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