The deal gives Burger King the right to use the NFL trademarks in its advertising and promotions, but it doesn't mean the fast-food chain's logo will be displayed on NFL broadcasts or in stadiums. Burger King is expected to launch key promotions surrounding the kickoff of the NFL season and the NFL playoffs, culminating with Super Bowl XL in Detroit.
Saturday, May 14, 2005
Paying mid to high seven figures to the NFL, Burger King has become an official sponsor of the football league hoping to reach their core customer, young males. This is the NFL's first fast food sponsorship since McDonald's sponsorship ended in 1998. The deal also includes a NFL kid's meal video game giveaway at BK to help generate interest with young football fans of the future. As reported in a Miami Herald article: