The Dove Foundation has asked Burger King to cancel their Kid's Meal promotion for the new Star Wars film. Their complaint is that the promotion targets children ages 4 to 9, yet the film is rated PG-13. Dove was successful in getting McDonald's to apologize 13 years ago for its promotion of Batman Returns, also rated PG-13, with their Happy Meals. [USA Today & CNN/Money]
Tuesday, May 24, 2005
Burger King/Star Wars promotion criticized
The Dove Foundation has asked Burger King to cancel their Kid's Meal promotion for the new Star Wars film. Their complaint is that the promotion targets children ages 4 to 9, yet the film is rated PG-13. Dove was successful in getting McDonald's to apologize 13 years ago for its promotion of Batman Returns, also rated PG-13, with their Happy Meals. [USA Today & CNN/Money]
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment