Tuesday, May 10, 2005

Star Wars returns to Burger King

Burger King produced a series of popular collectible glasses when the original Star Wars film was released in 1977. Now, with the release of Star Wars Episode III, Burger King will be offering the Super Star Wars Collection:
"31 Star Wars toys spanning all six Star Wars movies...pull-back vehicles that speed away, wind-up figures, water squirters, plush toys and image viewers with scenes from each Star Wars episode." -StarWars.com [list of toys]
They will also give away bigger prizes (money, cars, electronics, etc) in the "Choose Your Destiny" promtion. Burger King kicked off the promtion tonight with a TV ad during American Idol. It was the first of 10 ads (Adweek).

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