Friday, June 03, 2005
Burger King to introduce 'chicken fries'
Burger King has scheduled a summer launch for these 4-inch long, fried white-meat chicken snacks. A cup-holder friendly box of 6 will set you back $1.79. In the current test marketing they are called "BK Chicken Fries." The CEO of Burger King, Greg Brenneman said, "For me, they're like M&Ms." Fast food 'snack items' like these have become increasingly popular; McDonald's very popular Chicken Selects are another example. [USA Today]