Bob Hale (pictured at left) took a risk a decade ago, pulling up his yellow onions and planting red ones instead. "Color is the new thing," he predicted. He was promptly ignored by the others farmers here at the heart of the nation's onion belt.
But Hale was proved right in 1997, when Pizza Hut took the plunge and switched from yellow to red onions on all its pizzas. Two years ago, Subway, the nation's largest selling sandwich chain, embraced red, saying they added a splash of color to subs. Now, large and small chains are experimenting with the brightly pigmented onion, a highly temperamental plant that takes far more skill to grow than its yellow cousin. [USA Today]