Friday, December 02, 2005

BK tries value menu

The rest of the fast food big boys have been offering 'value menus' for years, but not Burger King. But now BK is getting around to giving it a try. They're test marketing at least 2 plans in 2 cities: Los Angeles stores are offering 6 items for $1, and in Minneapolis stores are offering similar items for between $.99 and $1.29.

from NRN: "Calls to restaurants in Los Angeles found that $1 products include the Whopper Jr., two tacos, a cheeseburger with barbecue sauce, onion rings, a side salad and fries. In Minneapolis, the Whopper Jr. is priced at $1.29, and mozzarella sticks are offered for the same price."

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