Tuesday, December 13, 2005
Wendy's abandons healthy options
In a move that casts doubt on the future of healthy fast food, Wendy's has pulled the fruit salad from the menu at all their North American stores. The move is a result of disappointing sales. But I don't think this comes as a surprise to Wendy's or anyone else for that matter: the American consumer has spoken and enormous servings with high calorie and fat content is what sells. The fast food companies had to prove it though. I'm betting they new sales of healthy items would be poor, but after a period of poor sales they can say they tried. Wendy's fruit cup was available for 10 months.