As we reported late last year, Burger King has been test marketing its first value menu since 2003 and is now rolling it out nationwide. The value menu has 10 items ranging in price from $1 to $1.39.The 7 items priced at $1 are Whopper Jrs., four-piece chicken tenders, small fries or onion rings, side salads, 16-ounce soft drinks and apple pies.
BK had trouble with their value menu from '99 to '03 when people stopped buying their more expensive and profitable menu items. But with well established discount menus at Wendy's and McDonald's they really don't have a choice.
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