McDonald's has also picked Lent to promote their fish. They've got a new web game featuring sharks and the filet-o-fish sandwich. The game, at www.FiletOFish.com, offers 3 levels and it's bilingual (Spanish, too). In the first level you use your mouse to keep the filet-of-fish box away from 4 sharks. (I didn't have the patience to play beyond that.)
Part of this new filet-of-fish promotion is the "Double Filet-O-Fish sandwich," which looks a lot like they've just put 2 fish filets where there used to be 1! Does that really qualify as a 'special sandwich' that is "available for a limited time only?" Couldn't you just ask for 2 filets on your filet-o-fish any time?
The promotion is only running in limited markets (Atlanta, Detroit, Dallas/Fort Worth, Charlotte, Little Rock, Oklahoma City, San Antonio, TX and Sacramento, CA), through the Lenten season.