McDonald's has also picked Lent to promote their fish. They've got a new web game featuring sharks and the filet-o-fish sandwich. The game, at www.FiletOFish.com, offers 3 levels and it's bilingual (Spanish, too). In the first level you use your mouse to keep the filet-of-fish box away from 4 sharks. (I didn't have the patience to play beyond that.)
Part of this new filet-of-fish promotion is the "Double Filet-O-Fish sandwich," which looks a lot like they've just put 2 fish filets where there used to be 1! Does that really qualify as a 'special sandwich' that is "available for a limited time only?" Couldn't you just ask for 2 filets on your filet-o-fish any time?
The promotion is only running in limited markets (Atlanta, Detroit, Dallas/Fort Worth, Charlotte, Little Rock, Oklahoma City, San Antonio, TX and Sacramento, CA), through the Lenten season.
I've had one of these double fish things, Ken, and you are exactly correct. The fish sandwich is okay, but not wonderful.
You just don't get it, do you?! The double Filet-O-Fish is a limited time thing because we're not allowed to make dfof's any other time. There's no way to charge you for the extra piece of fish on a regular filet (not to mention the bigger piece of cheese). So maybe it's not a "new" sandwich, but don't you get a kick out of a Double Quarter Pounder with Cheese? Same as a QPC, right?! I think not...
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