Tuesday, June 20, 2006

BK to sponsor youth soccer

With complaints about McDonald's sponsorship of the World Cup still sounding, Adweek is reporting that the United States Youth Soccer Association has signed a multiyear deal making Burger King its official quick-serve restaurant partner.

BK has said it would leverage the deal through "integrated marketing communications campaign that includes national restaurant promotions and a series of Burger King and youth soccer programs."

The US Youth Soccer Assoc. has 3 million registered players between the ages of 5-19.

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