The premium is a comic book included in Del Taco's Kid Loco kid's meal. The comic book, which comes in 4 versions, is in English and Spanish.
“Culturally, the U.S. as a whole is changing. We’ve recognized it and are looking to market to our customer base,” said Sharon Fogg, svp-marketing, Del Taco, Lake Forest, Calif.
“I thought, ‘wouldn’t it be great to have something in the marketplace that kids of all ages, no matter what their ethnic background, could enjoy?’”