Hardee's is introducing a new "Hand-Scooped Ice Cream Shake made with M&M's Milk Chocolate Candies" The new shake features vanilla ice cream and milk, blended to order with M&M's milk chocolate candies pieces and topped with whipped cream. A scoop of malt powder can be added. The price is $2.99.
To launch the new shake Hardee's has a new TV spot, titled 'Cow Shake Off,' features dueling guys, cows, and the single 'Milkshake' by Kelis. This is a follow-up to last year's successful "Cow Shake" ad.
"Last year when we introduced our Hand-Scooped Ice Cream Shakes and Malts with the original 'Cow Shake' ad, it was so popular and drew such an overwhelming response from consumers that we knew we had to create a sequel," said Brad Haley, executive vice president of marketing for Hardee's.