The new logo emphasizes the company’s core strength in seafood, featuring a stylized fish beneath the company’s name, with the words “Seafood Kitchen” across a blue ocean below. “We believe our new logo represents our seafood expertise, fun and authentic, underpinned by high quality and value,” said Captain D’s chief marketing officer Bob Kendzior. “The unique logo colors communicate tradition, freshness and warmth. The phrase ‘seafood kitchen’ is noteworthy as well – supporting our goal to be a welcoming kitchen where an evolving, contemporary menu keeps delighting our customers.”
In addition to keeping the all time traditional menu favorites like Captain D’s freshly battered fish filets and deluxe seafood platter, the kitchen will be cooking up a host of new grilled items. Customers can now choose from Alaskan Salmon, Tilapia, farm raised Catfish or Shrimp Skewers grilled and seasoned to perfection. They can also select Blackened seasoning with any grilled entrée along with a choice of sides.
Captain D’s is also doubling the number of side items to 14, adding such consumer favorites as Cheddar Broccoli Casserole, Garlic Mashed Potatoes, Mac N Cheese, Cinnamon Apples and Peaches, and Roasted Red Potatoes.
The new logo will roll out on a system-wide basis by the end of this year.