As part of their constant battle to defend themselves against accusations of contributing to childhood obesity and an unhealthly lifestyle, as well as obesity lawsuits, McDonald's is now contributing money to scientific studies on the causes of childhood obesity.
McDonald's has donated $2 million to the Scripps Institute for a "collaboration regarding research and educational initiatives to drive progress toward a solution to childhood obesity and Type 2 diabetes."
"McDonald's overall goal is to make a difference in the lives of children," said Ralph Alvarez, president and chief operating officer, McDonald's Corporation. "The collaboration with Scripps Research is an extension of McDonald's long-standing commitment to the well-being of children around the world."
Right. The collaboration with Scripps is something McDonald's can bring up in court when they're being sued for making kids fat!
"More than 13 percent of children and adolescents in the United States are overweight and the number is growing at a critical rate,"said Richard A. Lerner, M.D., president of The Scripps Research Institute. "With obesity often comes debilitating, even fatal Type 2 diabetes. These are epidemics that America cannot ignore. The McDonald's and Scripps Research alignment represents advancement in the effort to change the landscape of these severe pediatric health issues."
Doesn't Dr. Lerner realize that many of the kids in that 13% have gotten that way by eating nutritionally bereft meals made with high concentrations of HFCS at McDonald's, or does $2 million cause selective amnesia?