Subway has partnered with sneaker maker Vans to offer branded premiums and attract some younger consumers.
Subway Kids Paks will include either a Vans key chain, bracelet or sticker collection.
Speaking of Subway's Kids Pak, it is worth noting that that they offer a fruit snack and juice box in the Pak as an alternative to a cookie and soda. A welcomed and applauded healthy fast food alternative.
Subway also has a web site dedicated to their younger customers at www.subwaykids.com.