Thursday, September 07, 2006

Subway seeks youth market

Subway has partnered with sneaker maker Vans to offer branded premiums and attract some younger consumers.

Subway Kids Paks will include either a Vans key chain, bracelet or sticker collection.

Speaking of Subway's Kids Pak, it is worth noting that that they offer a fruit snack and juice box in the Pak as an alternative to a cookie and soda. A welcomed and applauded healthy fast food alternative.

Subway also has a web site dedicated to their younger customers at

1 comment:

Anonymous said...

is there anywhere i'd be able to purchase the vans bracelet???