Wednesday, October 04, 2006

Starbucks edges closer to fast food

Starbucks has announced that it will start selling warm food at 200 NY locations.

"We are responding to our customers' requests to be able to purchase a warm breakfast sandwich or pastry along with their Starbucks beverage, and we are confident that these new offerings will enhance their Starbucks experience," said Gretchen Bartkus, Starbucks regional food manager.

Starbucks expanded menu includes breakfast egg and meat sandwiches served on English muffins and available all day, as well as lunch sandwiches that can be served warm or cold -- including a tomato, mozzarella and basil sandwich and a chicken-cheddar club.

Starbucks has been expanding their breakfast menu for awhile, but this development certainly moves them even closer to becoming a fast food restaurant. And the fast food players have been improving their coffee.

Does this mean the coffee house and the fast food joint will gradually morph into some new hybrid?

Or does it just mean that Starbucks is turning into a fast food joint?

5 comments:

Dave Philipps said...

I've heard rumors from Starbucks employees that they are experimenting with serving personal pizzas.

Tokyo Rosa said...

The S'bucks in Tokyo already offer a variety of meat and cheese-based sandwiches that they toast for you. It doesn't seem to slow down service too much--

Amanda said...

Chicago stores have had this since sometime late this summer. The only additional wait seems to be for the person who orders a hot sandwich.

Rosie said...

Hi My Name is Rosie from Tampa Fl, I am a Starbucks Freak!! yes i am ;) my comment about the subject is... That it will be Great..awesome even... I hope it expands to Florida, i know Barns a nobles has that but i think it only serves the cold and hot sandwiches.. they are awesome.. I'm sure i'm not the only one when i say that it should be like that everywhere in the US...

Anonymous said...

Yeah, how'd that work out for them? BWA HA HA HA HA.

Charbuck$ couldn't get food right, and last month had to close all ofits shop in the world so the employees could learn how to mae coffee correctly.

How did they charge so much for coffee they didn't know how to make for all of the years before they learned how to make it?