Starbucks has announced that it will start selling warm food at 200 NY locations.
"We are responding to our customers' requests to be able to purchase a warm breakfast sandwich or pastry along with their Starbucks beverage, and we are confident that these new offerings will enhance their Starbucks experience," said Gretchen Bartkus, Starbucks regional food manager.
Starbucks expanded menu includes breakfast egg and meat sandwiches served on English muffins and available all day, as well as lunch sandwiches that can be served warm or cold -- including a tomato, mozzarella and basil sandwich and a chicken-cheddar club.
Starbucks has been expanding their breakfast menu for awhile, but this development certainly moves them even closer to becoming a fast food restaurant. And the fast food players have been improving their coffee.
Does this mean the coffee house and the fast food joint will gradually morph into some new hybrid?
Or does it just mean that Starbucks is turning into a fast food joint?