Thursday, February 01, 2007

BK begins trans-fat-free testing, too

Following just days after McDonald's announced their limited introduction of a new trans-fat-free cooking oil for their fries, Burger King has announced their own "in-restaurant testing with several trans fat-free cooking oils."

"We have been working for more than two years to identify trans fat-free cooking oils," said Schaufelberger. "Our goal has been to identify trans fat-free oils that allow for the same great taste and texture quality."

BK wants to ensure availability of the new oil before rolling it out in all their restaurants: "Before making promises to our consumers, we want to be certain that we could deliver the taste, texture and quality that our restaurant guests expect from the Burger King brand," he said. "We also wanted to ensure that the oils were a healthier alternative."

BK says they will meet New York City trans fat-free requirements in advance of its national rollout.


Anonymous said...

Ken, it's good to have you back!

A. said...
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