Tuesday, October 02, 2007

Jack's new 'Bold Roast' coffee

Jack in the Box introduced their new "Bold Roast Coffee" yesterday.

They call it "a full-bodied brew that blends coffeehouse quality with fast-food value and convenience."

Jack's new java features a European roast of 100% Arabica beans. It comes in regular and decaf and is served in two sizes – regular (12-ounce, $1.29) and large (16-ounce, $1.49).

"Today's consumers are more knowledgeable about coffee and have higher expectations," said Tammy Bailey, division vice president of menu marketing for Jack in the Box Inc. "They want a brew that has a rich, complex flavor, which our new Bold Roast Coffee delivers."

McDonald's and Chick-fil-a, among other's have already introduced upgraded fast food coffee.

So, fast food restaurants are finally starting to recognize consumers appreciation of better coffee. In fact, earlier this year Consumer Reports ranked McDonald's coffee higher than Starbucks.

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