from ChicagoBusiness.com:
McDonald’s Corp.’s latest effort to promote its health-conscious menu items takes advantage of the saying that the medium is the message.
Green lettuce has been planted to form the words “fresh salads” on a billboard in Wrigleyville near the intersection of Addison and Clark streets to promote its four premium salads.
[McDonald's ad agency's] creative team worked closely with a horticulturalist to create a billboard that could start with 1½-inch spouts and grow into lush leaves. The garden appears to be safe from being plucked apart by birds because there is no place for them to perch and peck.
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Some may feel squeamish about eating it, but rabbit has a fan base that grows as cooks discover how easy they are to raise — and how good the meat tastes.
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