Wendy's new promotion and web site, hotjuicyburger.com, is an attempt at social burger marketing.
The site lets you upload a picture of your face which is then added to a customizable character with a red, Wendy's wig. You also give your character a slogan representing why you should receive free 'hot, juicy burgers' from Wendy's for a year. If people vote on your character/slogan and you receive points. More importantly, from Wendy's point of view, you also receive points when you refer friends to the site by supplying their e-mail addresses.
The site is pretty slick. It's easy to use and it's new and different. This promotion might work out well for Wendy's.
By the way, if you're feeling generous, you can vote for my character and slogan! Just follow the link (you get a custom link when you register) and find my character or your character and click on him/her to vote. That's my character pictured at the top of the post.