Friday, November 16, 2007

Wendy's customer wins burger build

In May, Wendy’s challenged America to create and vote for its next great burger. Seven months and 15,000 entries later, the people have chosen a winner: The Philly Style Hoagie Burger, created by Ian Van Camp, a screenwriter from Los Angeles.

Wendy’s announced the winning burger today to mark the 38th anniversary of the founding of the hamburger chain by Dave Thomas in 1969.

Upon winning the $25,000 prize Van Camp said, “I knew if I got too crazy with the ingredients it wouldn’t be possible for Wendy’s to make – but it had to be unique,” said Van Camp. “The fact that Wendy’s tested my burger in their food kitchen and that people liked what they tasted – how cool is that? Not many people can say that.”

More on Van Camp's burger at www.thisismyburger.com

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