Hardee's and Carl's Jr. has a new ad campaign that's more creative (but less hot) than watching Paris Hilton wash a Bentley.
They set up a fake restaurant called "Grade A Restaurant." The 'bistro burger' restaurant, complete with hidden cameras, had staff and customers that were all actors. The "target" was brought to the restaurant by an "accomplice." The "target" was told about the high-quality bistro burgers on the menu ranging in price from $14 to $20. After enjoying their burger it was revealed to them that they had just eaten a burger from Hardee's.
In the video below, the "target" even says how much she hates Hardee's commercials!
More videos can be found at www.fakerestaurant.com or on their YouTube channel.