Denny's has come up with something that really looks like it can compete with other fast food breakfasts. They call it "B-FST 2GO"and the bonus feature is the "portability factor." Denny's proprietary container (or Dome) keeps the breakfast items separate and warm for up to 30 minutes. So if you like Denny's breakfasts better than fast food drive-thru breakfasts in a clamshell container or a soggy wrapper, this just might be the b-fst ticket for you.
"The dome is designed to carry a full breakfast....pancakes, sunny-side up eggs, hash browns, or any other Denny's meal, in one container while maintaining overall quality. The base of the Dome is divided into a ventilated area to keep crispy foods like hash browns, french fries and bacon crisp, and a closed area to keep moist foods like eggs and sausage, moist. On top of the base, an insert plate holds French toast or pancakes in an ideal environment, while sealing in the foods below it. Topping it off, a clear lid allows customers to see their order at a glance."
'With Denny's B-FST 2GO in our proprietary Dome, consumers don't have to settle for fast food in clamshells or wrappers anymore,' says Mark Chmiel, Executive Vice President and Chief Marketing and Innovation Officer. 'We know that Americans love breakfast....all day long.... but it has not been an easy meal to carry out. Who wants cold eggs, a soggy biscuit in a wrapper or wilted pancakes from fast-food restaurants? We know that the demand for our signature real fresh breakfast is there. The challenge has been perfecting the portability factor that our competitors haven't been able to do."
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