Thursday, July 24, 2008

McDonald's product placement IN the news

McDonald's has found another way to get in our heads. And they're doing it during the morning news!

2 cups of McDonald's iced coffee have been sitting on the news desk on the set of Las Vegas' Fox 5 TV News for the past few weeks.... just sitting there... no one ever touches them (because they're not filled with coffee but with something else that will hold up under the lights.

McDonald's is really making the push for part of Starbucks market, now that Starbucks is closing 617 stores in the US. And you've already read here that McDonald's coffee strategy is hurting Starbucks.

Maybe subliminal marketing like this is why. And what a revenue boost for the TV news.
Fox is starting its day with a “nontraditional revenue source,” KVVU news director Adam P. Bradshaw says.
But is it ethical... putting ads, not between the news, but IN the news?
Kelly McBride, the ethics group leader for Poynter Institute, the nonprofit journalism training organization, isn’t convinced. Product placement in a newsroom, she worries, represents the “slippage” of news into advertisement, a descent into a dark world where conglomerate companies control coverage.
quotes excerpted from an article in the Las Vegas Sun where you can read more.

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