Monday, August 25, 2008

BK gets clever, swipes Big Mac

This ad is pretty clever.

It's a Burger King ad that has been around for awhile on posters and billboards, but it deserves mention for its the creativity.

"Silly Whopper, that's a Big Mac box," creatively tells us that Burger King's standard burger (the Whopper) is bigger than McDonald's biggest burger (the Big Mac).

The nutritional facts tell the same story, by the way....

The Whopper weighs 291 grams, the Big Mac weighs 219 grams.
The Whopper has 700 calories and 42 grams of fat.
The Big Mac has 600 calories and 33 grams of fat.

But here's the real surprise

The Whopper costs $2.59 and a Big Mac costs $3.09!
That's 100 more calories for 50 cents less!

These prices are the sandwich only price (no combo) at my local McDonald's and Burger King in Texas. -Photo credit


Anonymous said...

It's all in the name. If you think about the success of the big mac over the whopper, the big mac outwieghs it. If you consider the marketing that has been done. Big Mac. If you think about the history, the love, the tradition of the big mac-- winner.

this is why the big mac is far superior to the whopper:

Renee Katz said...

Burger King is so awesome. I don't care if they aren't as popular as McDonald's, they are cooler. (Plus their burgers taste better.)

Unknown said...

Burgerking is so famous down in puerto rico it out runs mcdonalds.. they have better sandwiches more variety and best of all like there saying says have it your way!!!