Wednesday, August 20, 2008

Boston Market's new $5 menu

Boston Market has introduced their new $5 menu. There are 11 meals for $5 on the new menu.

"The $5 price point is an important part of the new vernacular in the restaurant industry," said Judy Cantrell, Boston Market chief brand officer. "It’s become a price point that consumers respond to, and we see an opportunity to increase the quality of choices with our slow-roasted rotisserie chicken meals."

The items on the $5 menu are:
  • 1/4 Rotisserie Chicken with a gourmet side and cornbread
  • 1/4 Rotisserie Dark Chicken with 1 regular side
  • Rotisserie Chicken Potpie
  • Whole Rotisserie Chicken Carver
  • 1/2 Rotisserie Chicken Carver with 1 regular side and drink
  • Whole Smokehouse BBQ Chicken Sandwich
  • 1/2 Smokehouse BBQ Chicken Sandwich with 1 regular side and drink
  • Classic Chicken Salad Sandwich
  • 1/2 Chicken Salad Sandwich with 1 regular side and drink
  • Classic Chicken Salad, Soup & Side Salad
  • Three Side Item Sampler
The new menu will be promoted with a TV ad campaign.

1 comment:

The Davis' said...

i'm new to your blog but i added you as a favorite to mine already. I blieve they have closed ALL the Boston Markets here in Las Vegas but I still go for the TV dinners. The turkey with stuffing & cranberries is good all year long.