Sunday, August 24, 2008

McDonald's Olympic Marketing

As a huge sponsor of the 2008 Olympics in China, McDonald's has undertaken various promotions around the globe.

In Australia, for example, McDonald's offered "Limited Edition Flavours of the Game" sandwiches celebrating the Olympics. For 2 weeks each they offered the McEurope sandwich, McAmerica bagel, McAfrica burger, McAsia wrap, and McAustralia burger (in that order). [some photos of the sandwiches]

Why don't we get these special McDonald's creations in the US?

The McEurope 'burger' was "crispy chicken fillet burger with shavings of parmesan cheese and traditional Napoletana sauce made from rich tomato, oregano and basil." [read a review]
The McAsia Wrap was fried chicken strips, tatsoi salad, cucumber, with sweet chilli sauce and mayonnaise, wrapped up in a tortilla (?).
The McAustralia Burger was a Pineapple ring, bacon, bacon, tomato, cheese, beef patty, lettuce with BBQ sauce.
The McAmerica Bagel was "a lightly toasted bagel with freshly cracked egg, premium rasher bacon and spicy ketchup." [photo by xamesm]

and then, the McAfrica Burger...

The McAfrica burger was withdrawn from McDonald's menu after some people pointed out that their are 12 millions starving people in Africa.

Click on the these McSandwiches to watch video reviews from down under by xReventonx: McEurope, McAmerica, McAfrica, McAsia.

1 comment:

The Davis' said...

i don't think McD's could do anything to get me back in there.VERY interesting though, I would like to have seen the McArica burger myself-FEED all of africa McD's