Thursday, October 09, 2008

BK to Open First "Whopper Bar"

Burger King has announced their plans to open their first Whopper Bar, a concept they first announced in March.

The Whopper Bar is a condensed, more contemporary version of the typical Burger King. It features a modern look and feel and a Whopper topper area to encourage customers to customize their orders. The menu will focus on the Whopper sandwich and other special versions of the Whopper, including the Angry Whopper, Western Whopper and Ultimate Double Whopper.

The first Whopper Bar will open in Spring 2009 at Universal CityWalk in Orlando, Florida, with plans for several more sites over the next 12 months.
"This striking concept is a new generation of Burger King restaurants," said Russ Klein, president, global marketing, strategy and innovation, Burger King Corp. "It's focused on serving the original "Have it your Way" burger in a forward-looking format designed for today's on-the-go burger lover."

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