Thursday, October 23, 2008

Dunkin' Donuts Coffee Beats Starbucks

Dunkin' Donuts has been promoting their coffee as an alternative to Starbucks for some time now.

When they promoted their Latte with a TV ad, they spoofed Starbucks' odd names for small, medium and large. I enjoyed that, because when I rarely find myself in a Starbucks I can never remember what they call a medium. (It's "Grande" by the way, I looked it up!)

Now an independent study has found 58%, of 476 people tested that had a preference, prefered Dunkin' Donuts "Original Blend" coffee to Starbucks' "House Blend" coffee.

And Dunkin' isn't being shy about letting everyone know that they beat Starbucks and are going head-to-head with them to compete for their morning coffee business.

The first TV ad promoting this is below. And they've set up a new site,, to tell the world and let you spread the word, too.

About the test: The double-blind taste test involved 476 adults, each of whom had consumed regular, hot brewed coffee within the past week. For the test, A&G Research used fresh packaged coffee purchased in each brand's stores, tested each brand's most popular flavor (Dunkin' Donuts Original Blend versus Starbucks House Blend), brewed the coffee using equipment recommended by each brand and served it black.

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