Monday, October 27, 2008

Jack's New Antenna Ball a Fundraiser

Jack in the Box antenna balls have been promoting the fast food chain from car antennas for over 10 years now.

But starting today, Jack in the Box is introducing a whole new breed of antenna balls and they'll be raising funds and awareness for Big Brothers Big Sisters.

The new antenna ball, dubbed "Beanie Jack," features a classic Jack-style antenna ball wearing a multi-colored beanie cap topped with a propeller. Beanie Jack will be sold for $1, excluding tax, at all participating Jack in the Box restaurants, while supplies last. Seventy percent of Beanie Jack sales will go to Big Brothers Big Sisters, the primary charitable partner of The Jack in the Box Foundation for the past 10 years.

Big Brothers Big Sisters helps vulnerable children break negative odds. The movement relies on donations to help recruit volunteers and reach more children.

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