Wednesday, October 29, 2008

McRib Plays A Tune and Rings Your Cell

I know. It happens every year. But once again, we'll mention that McRib is back.

It is a love/hate thing. It seems nobody has a neutral feeling about this processed and pressed pork BBQ sandwich (with the fake ribs!).

This year McDonald's has teamed up with Myxer and Pandora to ad some musical and cellular excitement to the McRib experience.

Pandora is a great online music station that learns what you like and allows you to create your own stations with your preferences.

McDonald's marketing folks have set up 4 'stations' on Pandora: "Move Your Buns Soulful Ballads," "Tender Love Tunes of Today," "Saucy Love Classics of the 80's," and "McRib Country Flavor Classics."

When I checked out the "Move Your Buns" station, the first 3 songs were "Around the Way Girl" by LL Cool J, "My Adidas" by Run DMC, and "Have You Seen Her" by MC Hammer.

McDonald's has selected Myxer's Bullseye hyper-targeting service for the mobile phone portion of their McRib campaign.

You can text MCRIB to 69937 (MYXER) for the McRib content. Or you can just point your browser (phone or computer)

There you'll find some wallpapers and screensavers for you phone like the one above, or the "McRib Kiss" (on the right).

But if you're a McRib 'hater' instead of a McRib 'lover,' we thought we'd supply you with a sexy shot of a naked McRib 'patty' with its BBQ sauce washed off (below left), or a close-up of the inside of a McRib 'patty' (below right). These are from our McRib Deconstructed special a couple years back. Now these are some appetizing wallpapers!

McDonald's also has some Ringtones at Myxer. You would definitely have to be a McRib 'lover' to have this one on your phone! (Click 'Preview' to have a listen.)


Anonymous said...

The site has been up for weeks now, but have anyone's local McDonalds started carrying the McRib? I have yet to find one in Illinois

The Retroist said...

I have found McRibs all over Illinois.

Julie the Jarhead said...

Thanks for this article. It taught me to "not love" the McRib.

I suspect that what makes the McRib tasty is the sauce and onions, since the "meat" itself has negligible taste.

REQUEST: Could you do the same thing with the Angry Whopper? Every time I see the ad, I want one!