Wednesday, October 22, 2008

Taco Bell: Triple Steak Burrito & Frutista

While Taco Bell is experiencing increased business during the current economic downturn due to their "Why Pay More" value menu, they've also introduced the most expensive menu item they've ever had, the Triple Steak Burrito priced at $3.99.

The Triple Steak Burrito is big.  It weighs in at 339 grams.  By comparison, the 7-layer Burrito weighs 283 grams.  The Triple Steak is also loaded with protein:  37 grams.  Of course, you get 25 grams of fat (230 calories from fat) with the Triple Steak Burrito, and 660 total calories.  (complete nutritional information below)

They've also introduced a fruit-flavored frozen beverage called the "Frutista Freeze."  The Frutista, priced under $2, is a high profit margin product for Taco Bell (as are most beverages).  It is basically a flavored-water slush.  It contains no fruit juice (only fruit flavors).Taco Bell/YUM! Brands Chief Marketing Officer, David Ovens, has called the Frutista Freeze "the goose that lays the golden eggs."



5 comments:

Anonymous said...

It's supposed to be grilled isn't it? The steak they used is definitely boiled and then possibly grilled afterwards but it just did not taste right at all. For the price you would at least expect it to be grilled as advertised...the boiling left it tasteless and without much flavor. If you covered yours in sauce I guess you wouldn't have noticed as much but I didn't and nearly gagged. Really really plain, tasteless and kind of gross. Chicken quesas are always good though, luckily I grabbed one of those at the same time.

Kronah said...

This is possibly the best burrito (Triple Steak Burrito) they've made since the 7-Layer burrito. I suppose finally they listened to the fact that some of us are willing to pay a little more for what we want economic crisis or not. Hopefully soon enough they will learn to make a Build your own type menu; until then this is as close to what I want as I can get and finally at a more affordable price since leaving Southern California.

do recall them haveing a burrito like this many years back but it didn't stay, hopefully this one will, I might just go out a little more for the convienence.

Anonymous said...

Taco Bell has already discontinued the Triple Steak Burrito. WHY???

Anonymous said...

It's still available in Phoenix... Just had one last night.

Anonymous said...

Giggity giggity giggity goo!!!! I had one today and it still tastes super bland and definately boiled, not grilled. It had a soggy texture to it. I went through about 6 sauce packets as I ate this though it tasted alright and defiantely filled me up. I usually buy 4-5 tacos and still feel kinda hungry, but with this one burrito i feel too full just 2/3 of the way through.