So Good food blog has a thorough documentation of a guerilla marketing effort by Burger King.Evidently Burger King has been dropping wallets (so far in Chicago and Orlando) with cash, a map of area Burger King locations and a message telling the finder that he can also be a keeper.
The message reads: "Attention would-be good samaritan: Don't worry about lost & found. The King wants you to keep this wallet and everything in it."
Read the rest of the story and see more photos at So Good.
2 comments:
Good Job !!!! Now can i have a Whooper Meal!!!
Good strategy!! now more customers will visit bk and ask for there free whopper combo.
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