Thursday, November 20, 2008

Michael Phelps Signs with Subway

Subway, the world's largest submarine sandwich franchise and second largest fast food franchise with 30,000 locations in 87 countries has added a new spokesperson. None other than the man with a record 14 gold medals, Michael Phelps.

Says Subway: "Subway takes pride in being a healthy and active brand - one that can be a regular part of these world class athletes' routines," states Tony Pace, Chief Marketing Officer of the Subway Franchisee Advertising Fund Trust (SFAFT), which signed the contract with Phelps. "We knew Michael Phelps was a big fan of our sandwiches and we wanted to build on that with him to illustrate that Subway is a brand that can play a role in helping everyone - from elite athletes to weekend joggers - perform at their peak levels and make healthier, smarter choices about food, whatever the activity."

Says gold medalist Michael Phelps: "Subway restaurants have always given me the options that I am looking for - whether that's healthy sandwiches before a big meet or the tasty meatball sub that I treat myself with. I was ready to take my Subway fan-dom to the next level - I really think of Subway as a champion food option."

The first commercials for Subway featuring Michael Phelps will appear in early 2009.

No word on Jared's job security, but it is certainly safe to say that Michael is getting more gold than Jared for his endorsement.

No comments: