Friday, May 01, 2009

Beer at Burgerville

Burgerville is launching a pilot program at its Salmon Creek, Washington restaurant today. Starting at 11 a.m. this morning, the chain will begin selling local beers and wines.

Interestingly (and smart!), Burgerville is making a two-drink limit for their guests (21 and up only, of course).

from Burgerville:
CEO Jeff Harvey is taking Burgerville's approach of offering fresh, locally sourced and sustainably farmed ingredients to the next level, by adding two gourmet, seasonal food combination's to its menu each month that will feature a locally produced ingredient at the peak of its freshness. While others in the food service industry are focusing on value menus, Burgerville is focusing on delivering high quality, gourmet dining options, at value prices. The prices of these new gourmet menu offerings fall directly in line with already established menu favorites.

Serving local beer and wine is the latest innovative step Burgerville is taking to enhance guest experience. Beers and wines from a select group of local wineries and breweries have been carefully chosen by an internationally renowned sommelier, Christine Tran, to complement new menu items such as the Grilled Asparagus and Tomato Melt, Grilled Asparagus Spears and the Spring Spinach and Chicken Salad.

The local wine offerings include the Ponzi Tavola Pinot Noir, O'Reilly Pinot Gris and the Eyrie Vineyards Chardonnay. Burgerville also capitalized on the area’s abundant breweries like the Widmer Brothers Brewery and the Full Sail Brewing Co. and sought the best complement to seasonal and regular menu items such as the Wild Smoked Salmon Salad and the Spicy Anasazi Bean Burger.

The selected beers include Widmer Hefeweizen, Full Sail Amber (pictured) and Terminal Gravity ESG.

1 comment:

GuruMatmat said...

Awesome initiative!