Wednesday, May 20, 2009

Portobello Mushroom $6 Burger Back at Carl's

Carl's Jr. is bringing their Portobello Mushroom Six Dollar Burger back to fast food.  It was originally introduced in 2005 and then again in 2007; it will now be a permanent menu item.

It features almost 1/2 pound of Angus beef, topped with Porobello mushrooms sauteed in a garlic-butter sauce, Swiss cheese, red onion, lettuce, tomato, and mayonnaise on a seeded bun.

It costs $4.89 or $7.39 for the combo. There is a $1 off coupon available that is valid through 6/30/09.

“The Portobello Mushroom Six Dollar Burger is one of those craveable tastes that people can’t seem to get enough of,” said Brad Haley, executive vice president of marketing at CKE Restaurants. “Maybe that’s because we combine sautéed Portobello mushrooms, often referred to as ‘the steak of vegetables,’ with a big, charbroiled, 100% Black Angus beef patty. In fact, the burger sold even better when we re-introduced it than it did the first time, so this time around we’re making it a permanent menu item.”

“This is a momentous day for mushroom fans,” said Bart Minor, president of the Mushroom Council. “Portobello mushrooms are delicious, versatile and part of a nutritious diet, especially for young hungry carnivores. We know fun guys will really like this burger. Fun guys, fungi…get it?”

Here's the TV ad, "Last Bite," that they'll be using to re-introduce it:

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