Monday, June 08, 2009

Dunkin's Donuts Intros Breakfast Wrap

Dunkin's Donuts has expanded their breakfast food line-up with their new Wake-Up Wrap.

The Wake-Up Wrap is a five-inch round tortilla served toasted with scrambled egg (half an egg) and a slice of American cheese. It is priced at 99¢. A slice of cherrywood smoked bacon can be added for 30¢ more.

The Wake-Up Wrap is listed on Dunkin' Donuts' DDSMART menu of better-for-you foods and beverages. It has 170 calories and 10 grams of fat. Here's the complete nutritional data:

The Wake-Up Wrap coincides with Dunkin's new advertising campaign and slogan "Breakfast NOT Brokefast." The new advertising campaign "declares that in these challenging times, a fast and delicious breakfast needn't cost Americans more than pocket change."

Part of the new ad campaign will be display ads at public fountains in NY, Chicago & Boston... the displays will have legs sticking up from the water with nearby signs stating, "Please Do Not Remove Change for 99¢ Items at Dunkin' Donuts." Like this:

This photo was supplied by Dunkin' Donuts ad agency behind the campaign, Hill Holliday. It was taken today at Copley Mall in Boston.

UPDATE: A review of Dunkin' Donuts Wake-Up Wrap is already available at Grub Grade.

1 comment:

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