Tuesday, June 09, 2009

Zagat's Fast Food Survey

Zagat has conducted their 2nd annual Fast Food Survey.

Zagat is the world's best-selling publisher of restaurant guides using consumer reviewers to create their print and online guides.

For their Fast Food Survey, Zagat used over 6,000 surveyors who ate an average of 6.3 fast food meals per month.

Zagat has numerous categories in their survey. I'll share some of them with you here and the entire survey results can be found here.

Most popular fast food mega chains (more than 5,000 locations):
  1. Subway
  2. Wendy's
  3. McDonald's
  4. Taco Bell
  5. Burger King
Most popular fast food large chains (up to 5,000 locations):
  1. Panera Bread
  2. Chipotle
  3. In-N-Out Burger
  4. Chick-fil-a
  5. Au Bon Pain
Most popular "Quick-Refreshment" chains:
  1. Starbucks Coffee
  2. Dunkin' Donuts
  3. Cold Stone Creamery
  4. Jamba Juice
  5. Ben & Jerry's Scoop Shops
Best Value:
  1. McDonalds
  2. Wendy's
  3. In-N-Out Burger
  4. Subway
  5. Chipotle / Taco Bell (tied)
Best Value Menu:
  1. McDonald's
  2. Wendy's
  3. Taco Bell
  4. Burger King
  5. Arby's
In the food categories...

Best Burger:
  1. In-N-Out Burger
  2. Wendy's
  3. Burger King
  4. McDonald's
  5. Whataburger
Best French Fries:
  1. McDonald's
  2. Burger King
  3. In-N-Out Burger
  4. Wendy's
  5. Chick-fil-a
Best Coffee:
  1. Starbucks
  2. Dunkin' Donuts
  3. Peet's Coffee & Tea
  4. McDonald's
  5. Caribou Coffee

1 comment:

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