Thursday, December 22, 2011

New "Spicy Ketchup" coming to Whataburger

I was just sent this Whataburger advertising image for "Spicy Ketchup" :

Whataburger's New Spicy Ketchup
 I don't know where the image came from, but it looks like an official Whataburger marketing piece.  I can't find any official information about when Whataburger's Spicy Ketchup will be available, but I found a couple unofficial references to it being available in January 2012 (update: this is confirmed; see below).  I've asked Whataburger's PR agency for clarification.

Regardless, this is exciting news for Whataburger fans.  Whataburger's "Fancy Ketchup" has a cult following and to add this spicy version to the mix is inspired.  I'm hoping it's as good as the ketchup/srichacha mix I've had at some indy burger joints.

UPDATE:  The Spicy Ketchup ad is from Whataburger's own Twitter feed (I should have found that!) and it will be available starting January 2, 2012!

If you see Whataburger's Spicy Ketchup in the wild, try it out and let us know about it:

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