Thursday, July 21, 2005


About 25 percent of chicken consumed in the United States is eaten in fast-food restaurants – up from 17 percent ten years ago, according to new data from the National Chicken Council. And that figure may climb even further with these brand new chicken menu items:
  • Burger King will roll out BK Chicken Fries, its answer to McDonald's and Wendy's chicken strips. BK already features chicken in theirTenderCrisp chicken sandwiches and meal-sized salads.
  • Wendy's will promote a Monterey Ranch chicken sandwich next month as a limited time offer. Wendy's currently offers Homestyle chicken strips and Chicken Temptations sandwiches and has mentioned the possibility of flavored chicken strips as well as a line of deli-style sandwiches which will have a chicken variety.
  • McDonald's is introducing 3 new chicken sandwiches: the Classic, Ranch BLT, and Club. This adds to their existing chicken menu items: Chicken Selects, Chicken McNuggets, and their Premium Salads. (Note: From August 11 to 14, McDonald’s will be handing out Premium Chicken Sandwich menus featuring three coupons (one for each sandwich) in participating restaurants nationwide while supplies last. The coupons offer a free medium drink and medium fry with the purchase of a Premium Chicken Sandwich. McDonald’s national advertising campaign launches August 2.)
  • Church's Chicken has announced the launch of its spicy bone-in chicken and chicken tenders which will be available starting July 25th. The 'heat' will be supplied by a mix of jalapeno, cayenne, chili, black and white pepper. Church's introduction of spicy chicken is an attempt to take on former sister company Popeye's in the spicy fried chicken field.

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