Wednesday, July 20, 2005

Healthy fast food choices not popular

Fast food restaurant executives continue to discover that American's don't seem to care about healthy fare. Healthy-eating campaigns at fast-food restaurants are fast fizzling, company executives say. "This isn't a rosy picture," said Marilyn Schorin, chief nutritional officer for Yum! Brands, whose chains include Taco Bell, Kentucky Fried Chicken and Pizza Hut. Cathy Kapica, director of global nutrition for McDonald's, said her company has stopped using the word "healthy" because the word has lost all meaning in a society addicted to fad diets. She said McDonald's customer research found that the word "healthy" is a turnoff when customers see it on a menu. [Scripps Howard]

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