McDonald's has won much praise for adding healthful menu items, but only a tiny fraction of customers order them. The fast-food giant promotes the fact that it has sold 400 million premium salads since they were introduced more than two years ago, but that number is dwarfed by the chain's total customer count. McDonald's serves 23 million people a day in the United States alone, or roughly 16.8 billion people in the past two years — meaning just 2.4 percent of customers have ordered salads since they were added to the menu."The most popular item on our menu continues to be the double cheeseburger, hands down," said company spokesman Bill Whitman.
Thursday, August 18, 2005
Healthy food fails to catch on
An article in today's Washington Post further explores the trend among many restaurants to eliminate the healthy items they added a few years ago and replace them with high-calorie, high-fat items. We've already noticed this trend in many fast food restaurants. "One of Burger King's best product launches recently was its widely derided but oft-ordered Enormous Omelet breakfast sandwich." McDonald's seems to be sticking to their guns with healthy menu items (probably to avoid potential 'fast food' lawsuits), but that doesn't mean anyone orders them!