A patent researcher at New Scientist magazine discovered a patent by Disney that outlines a plan to slowly download entertainment content to customers' portable devices while they eat their fast food.
In other words, while you're eating your Whopper (or waiting for it in the drive-thru) your wireless enabled device (laptop, PSP, cellphone, etc) could be downloading the latest Disney movie... but only part of it.
That's the key, with each visit to the fast food restaurant your device downloads only a portion of the entertainment file so that you're encouraged to come back for the rest.
Sounds to me like an electronic Happy Meal for mom. Johnny gets a little race car and mommy gets the first half of last night's Desperate Housewives.
There's no word yet on if Disney has any interested restaurants or specific plans for their idea; it's just a patent so far.