Wednesday, January 04, 2006

McDonald's follows MOS with rice burgers

McDonald's has begun serving rice burgers in Taiwan and Singapore. The rice burgers are fried beef slices served between two pressed rice cakes.

Rice burgers were originally developed and served by MOS Burger in Japan in the 80's. MOS Burger operates 1,600 restaurants in Japan, Taiwan and Singapore. By emulating MOS Burger, McDonald's is not only vying for MOS's growing market share, but also acknowledging the popularity of the rice burger.

It would sure be nice to see something this unique served in the US.
[more @ CNN]

1 comment:

McChronicles said...

The McChronicles recently travelled to Singapore to experience these sandwiches. They are awesome.

Your posting on this topic is great! Good work.