Wednesday, January 04, 2006
Wendy's brings back 99 cent menu
Wendy's did some experimenting with their 'value menu' pricing recently. They had a long list of items with value prices ranging up to $1.39. But apparently they've decided that they had it right the first time. They've returned to the simplicity of the 99-cent menu. Wendy's was the first fast food chain to offer a value menu and its popularity spawned the industry-wide trend.