McDonald's is using the Olympic festivities in Torino as a backdrop to their official unveiling of their global nutrition labeling program. The 26 McD's in the Torino, Italy area are the first in the world to feature McDonald's new product labeling.
The new labels feature a standard nutrition information label and a new icon and bar chart that provides information on a menu item’s nutrition value and how it relates to daily nutrient guidelines. McDonald's says, "the icons represent the five elements that experts agree are most relevant to consumer understanding of nutrition – calories, protein, fat, carbohydrates and salt (sodium)."
In the U.S., restaurants in four test markets currently feature packaging with nutrition information, and the national rollout begins in February 2006 and will continue throughout the year.
I've posted photos of the new Big Mac box in this post, click on them to see full, larger views.